Rose Bowl helps UW sell more

Updated: Monday, 02 Jan 2012, 3:36 PM CST
Published : Monday, 02 Jan 2012, 3:29 PM CST

MADISON (AP) - The University of Wisconsin football program is enjoying the benefits of two consecutive trips to the Rose Bowl with record-breaking sales of trademarked University of Wisconsin merchandise.

The university says the sales in the 2010-2011 fiscal year mean that students will receive more money for need-based financial aid.

Gross royalties of licensed merchandise in 2010-11 were $3.3 million, the largest total in the history of the Wisconsin licensing program. It's also a 36 percent increase over 2009-10's figure of $2.4 million.

Half of the funds generated go directly to financial aid as need-based Bucky Grants, which are targeted for undergraduates.

Overall, UW ranked third among Collegiate Licensing Corporation's Big Ten clients.

Copyright Associated Press, Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.